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marketing --- consumer research --- emerging markets --- consumption --- market research --- consumer behaviour

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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

Consumer behavior --- Consumers --- Research --- Market research --- E-books --- Consumer behavior. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Consumer research --- Research.

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7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas- Close the knowledge gap between strategy and experimentation/validation- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable processhttps://www.standaardboekhandel.be/p/testing-business-ideas-9781119551447https://www.standaardboekhandel.be/p/testing-business-ideas-9781119551447

Strategisch management --- Strategievorming --- Productontwikkeling --- Consumer research. --- New products. --- Strategic planning. --- 360.8 --- businessmodellen --- innovatie --- Sparkcollectie Mechelen --- start-ups --- ondernemen --- Ondernemen --- 005.4 --- Kostenbeheersing --- Productinnovatie --- Veranderingsmanagement

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What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives summarize key findings and provide important theoretical frameworks to guide the reader through the subject. The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject. Formerly only available in Hardback.

Marketing & Sales --- Commerce --- Business & Economics --- Consumer behavior. --- Consumers --- Research. --- Consumer research --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys

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Sensory evaluation methods are extensively used in the wine, beer and distilled spirits industries for product development and quality control, while consumer research methods also offer useful insights as the product is being developed. This book introduces sensory evaluation and consumer research methods and provides a detailed analysis of their applications to a variety of different alcoholic beverages.Chapters in part one look at the principles of sensory evaluation and how these can be applied to alcoholic beverages, covering topics such as shelf life evaluation and gas chromatogr

Alcoholic beverages --- Consumers --- Research. --- Consumer research --- Intoxicants --- Alcohol --- Beverages --- 663.52 --- 663.52 Alcohol production processes generally. Alcohol distilleries, refineries --- Alcohol production processes generally. Alcohol distilleries, refineries --- Research