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When a company initiates export development, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning provides a methodology to plan and achieve internationalization. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. The author describes these four phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to:- systematically select and plan entries into new international markets; - assemble a sound line of reasoning from strategy to implementation; - enhance the chances of success through an integrated analysis and strategy review of marketing, logistics, organization and finance.New in this editionThis 2nd edition includes a new chapter on how to implement the export transaction with detailed aspects of logistics shipping/documentation, customs clearance and financial insurance/payment.Next to this, the digital learning environment Pearson MyLab NL will be available with this new edition. A lot of study and teacher's materials will be available on Pearson MyLab NL. You can find more information about Pearson MyLab NL here Bron : http://www.pearsoneducation.nl

internationale handel --- Foreign trade. International trade --- export --- logistiek --- financieel management --- Export --- Management --- Internationale handel --- Internationale logistiek --- Exportmanagement --- 339.564 --- Logistiek

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De fundamenten van het vakgebied internationale bedrijfskunde 

De internationale omgeving 

Internationaal concurreren 

Het internationale strategische en operationele ondernemingsbeleid 

De integratie van het internationaal ondernemingsbeleid


Exportmanagement. --- globalisering --- internationale handel --- Foreign trade. International trade --- export --- Bedrijfskunde --- Internationaal management --- Internationale handel --- Internationalisering --- Management --- Internationale economie --- Export --- 339.9.012 --- 339 --- 658 --- 339.5 --- 339.8 --- management --- wereldeconomie --- exportmanagement --- organisatieleer --- bedrijfseconomie --- 366 --- 658.018 --- 339.9 --- Exportmanagement --- 658 Business management, administration. Commercial organization --- Business management, administration. Commercial organization --- 339.9.012 Internationale economische orde. Economisch imperialisme. Economische afhankelijkheid. Internationale arbeidsverdeling. Noord-zuid dialoog --- Internationale economische orde. Economisch imperialisme. Economische afhankelijkheid. Internationale arbeidsverdeling. Noord-zuid dialoog --- 339 Handel. Internationale economische betrekkingen. Wereldeconomie --binnenlandse als buitenlandse handel; zie ook {339.3} en {339.5} --- Handel. Internationale economische betrekkingen. Wereldeconomie --binnenlandse als buitenlandse handel; zie ook {339.3} en {339.5} --- Buitenlandse handel. Internationale handel --- 658 Zaakvoering, administrat --- Zaakvoering, administrat --- Bedrijfsmanagement --- Logistiek