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Gamification.

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Gamification --- Games --- Video games

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Marketingcommunicatie --- Gamification --- Psychologie ; motivatie

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Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products Key Features Design gamification frameworks that captivate users and deliver a compelling experience Build a successful gamification strategy to go from concept to prototype to production with ease Gamify product management processes using game techniques to effectively lead teams and stakeholders Purchase of the print or Kindle book includes a free PDF eBook Book Description Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you'll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You'll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional. What you will learn Explore gamification and learn how to engage your user with it Gain insights into the functionality and implementation of different gamification frameworks Master specific game elements and mechanics that can be used to improve user experiences Design a successful gamification strategy to test your hypothesis and develop a business case Implement and test the prototype you've created with users for feedback Say the right words to sell your gamification strategy to stakeholders Use design thinking exercises and game elements to improve the product management process Who this book is for If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.

Production management. --- Gamification.

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"This book helps us to discover why people universally love games and how businesses can apply game design concepts to make work more enjoyable and motivating for everyone. The truth is that we spend most of our life at work, feeling increasingly unhappy about how the work happens. Using a combination of studies and stories, the book explores why our current approach to work is painful and outdated and how games give us a playbook to fix that. Did you know that we, on average, play 8.5 hours of games per week? While this varies slightly from East to West, we spend nearly one day per week immersed in this enjoyable problem-solving experience. And while there are an endless number of games, they fall into a few categories that closely link up with our deep personal motivations. What is also interesting is that motivations are enduring and have stayed with us since childhood. What if by finding out the games you played when you were young, we can uncover your deep personal motivations and help to find the best match for your work? Games carry many similarities with work in that both involve creative problem-solving, which requires deep focus. Games appeal to our innate desire for control by providing the freedom to choose a game and switch to a different game when we feel bored. We discover that games are engineered and refined to appeal to our core motivations, which, together with clever design, helps us achieve a state of flow. Covid and the subsequent disruption to status quo of work, was the largest freedom of work choice experience across the world. Having tasted the choice in their work, successive waves of people all over the world started rebelling against the factory-style work first by great resignations, followed by a great job reshuffle. We need a better way to make work enjoyable and engaged or risk a downward spiral of decreasing productivity and economic stagnation. Gamification by itself does not work, as it misses the point that we as individuals have different needs and motivations. Hence a one size fits all approach does not work. Imagine if you were a person that enjoys tennis and we put you in front of a slot machine for the next three years, 8 hours per day, your satisfaction is likely to be very low. The book addresses the points of pain and opportunity around making work more engaging. It offers practical insights into how we can tap into the intrinsic motivations to create a more satisfying work experience."--

Gamification. --- Personnel management.