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04

Vormgevers --- Design --- Grafische vormgeving --- China --- 753.2 --- Azië --- boekontwerp --- grafische vormgeving --- huisstijl --- illustraties --- grafische vormgeving , geschiedenis, landen afzonderlijk --- Vormgever --- Nederland --- Vietnam --- Zuid-Afrika --- Kust --- Literatuur

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British Design 2005 is the second edition of BIS Publishers' cross-section of design studios and creative consultancies in Britain. The changes in the design industry over the last two years is of course reflected in this book: a lot of new names now present themselves for the first time, along with many established firms that are in here again because they experienced the benefits of getting their work out to the (inter)national audience of design buyers who use the book. The goal of this book is simple: it helps clients in their search for the ideal design partner. British Design 2005 provides an instant impression of each participating studio's work - it is a reference tool for whenever professional creative input is needed. To underestimate the power of design as a visual communication interface between user and product would be a grave error in judgment. This is the conclusion of Corinna Dean's article in this book. Look around you and you see a world full of identities, trademarks and other interfaces. It is apparent that the commercial world is aware of the necessity of working with design. The new challenge however, for both clients and designers, is to really differentiate through creativity, to become a first grade version of yourself, rather than a second grade version of somebody else.

21e eeuw --- 655.26 --- 745.039 --- CAD --- Groot-Brittannië --- design --- design 21e eeuw --- merken --- verpakkingendesign --- 753.2 --- Groot-Britannië --- grafische vormgeving --- huisstijl --- productdesign --- verpakking --- winkelinrichting --- grafische vormgeving, typografie --- CAD, design en industriële vormgeving in de 21e eeuw --- computer aided design --- grafische vormgeving , geschiedenis, landen afzonderlijk --- Vormgeving --- Groot-Brittannië. --- Vormgeving.

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**Pioneers of German Graphic Design** is the long overdue reference work about the origins of a visual language that did more to change the way we perceive aesthetics than any other movement before or since. For the first time, the fascinating story of German graphic design is told in full detail, conveying a meticulous picture of its development from the late monarchy to the outbreak of World War II.

The list of the era's innovations is impressive: as early as 1907, Peter Behrens created the world's first comprehensive corporate design. Other innovations followed at breakneck speed, as Lucian Bernhard prompted a design revolution with the concept of the object poster. The most important medium of the time, it introduced the aesthetic principles of reduction and minimalism. And then there were Wilhelm Deffke and Karl Schulpig, who invented the modern logo. Herbert Bayer, who created a new language of graphics at the Bauhaus, Jan Tschichold, who promoted the New Typography, and John Heartfield, the discoverer of the photomontage as a new means of visual communication. These and many other pioneers were caught up in an unprecedented spirit of transformation that emerged in the cities of Germany in the wake of the social sea-change of the day.

**Pioneers of German Graphic Design** includes more than 1,000 high-quality reproductions of iconic milestones in graphic design. Author Jens Müller successfully conveys the reasons for Germany's rise to become perhaps the most influential force in the emergence of modern design.

Vormgevers --- Grafische vormgeving --- Geschiedenis --- Duitsland --- Graphic arts --- 753.2 --- Behrens, Peter --- Ehmcke, F.H --- Bernhard, Lucian --- Klinger, Julius --- Gipkens, Julius --- Preetorius, Emil --- Hohlwein, Ludwig --- Schulpig, Karl --- Deffke,Wilhelm --- Bayer, Herbert --- Heartfield, John --- Tschichold, Jan --- Hadank, O.H.W --- Wiertz, Jup --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- History --- grafische vormgeving , geschiedenis, landen afzonderlijk --- posters --- logos --- graphic arts --- Deffke, Wilhelm --- Hadank, Oskar Hermann Werner --- Wiertz, Jupp --- Ehmcke, Fritz Hellmut --- Germany --- Vormgever --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum