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La publicité n’a jamais été considérée comme une activité moralement neutre, comme le commerce par exemple, dont elle est pourtant une simple facette. Il n’est peut-être pas si simple de comprendre pourquoi ni de rendre compte objectivement de la place et du fonctionnement de la publicité en tant que secteur d’activité. En adoptant le «point de vue du publicitaire», Luc Chomarat rappelle que la pub n’est qu’un élément du marketing mix et que son but n’est pas directement de faire vendre mais de construire des marques. Du brief client à la diffusion de la campagne, il nous donne surtout à comprendre le fonctionnement concret d’une agence publicitaire : comment les publicitaires répondent aujourd’hui aux besoins de communication des annonceurs. Non sans humour, il interroge aussi, de l’usage d’Internet aux développements des «ghosts», les mutations actuelles du métier et nous invite, grâce à de nombreux exemples, à décortiquer les logiques de création en matière de publicité. Car enfin, c’est quoi une bonne pub ?

Advertising --- Publicité --- BPB1304 --- Reclame --- Publicité --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace

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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit dossier.Auteur Johan Vandendriessche staat niet alleen stil bij de technische en de juridische defnitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.

Advertising. Public relations --- Computer architecture. Operating systems --- massacommunicatie --- recht --- Law --- ICT (informatie- en communicatietechnieken) --- Mass communications --- BPB1504 --- 347.77 --- Internet --- Publicité --- 659.1 --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht. --- Reclame --- Publicity. Advertising --- reclame online --- reclame --- 659.1 Publicity. Advertising --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reclame online. --- reclame. --- Idirlíon --- Belgique --- Publicité

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Procedure (Law) --- Competition, Unfair --- Trials (Commercial crimes) --- Corporations --- Procédure (Droit) --- Concurrence déloyale --- Procès (Infractions économiques) --- Entreprises --- Corrupt practices --- Pratiques déloyales --- Procès (Infractions économiques) --- Caluwé, A de --- Publicité abusive --- Restriction à la concurrence --- Directive CE --- Publicité comparative --- 347.92 <493> --- Misleidende reclame --- Concurrentiebeperking --- EG-richtlijn --- Vergelijkende reclame --- Fasen en formaliteiten in het privaatrechtelijk proces--België --- 347.92 <493> Fasen en formaliteiten in het privaatrechtelijk proces--België --- Evidence (Law) --- Administrative procedure --- Belgique --- BPB0903 --- Protection du consommateur --- concurrentie --- handel --- 351.82*7 <493> --- Adjective administrative law --- Adjudication, Administrative --- Administrative adjudication --- Administrative rule making --- Regulatory reform --- Rule making, Administrative --- Adjective law --- Law --- Legal procedure --- Practice (Legal procedure) --- Procedural law --- Extrinsic evidence --- Parol evidence --- Trial evidence --- Actions and defenses --- Judicial process --- Trial practice --- Estoppel --- 351.82*7 <493> Consumentenrecht--België --- Consumentenrecht--België --- België --- Bescherming van de consument --- concurrence --- commerce --- Law and legislation --- Practice --- Procedure --- Caluwé, A. de --- De Caluwé, A. --- Caluwé, Aimé de --- Economic law --- Criminal law. Criminal procedure --- Belgium --- Competition [Unfair ] --- ограничување на конкуренцијата --- konkurencijos ribojimas --- restriction on competition --- ograničavanje tržišnoga natjecanja --- concurrentiebeperking --- omezování soutěže --- restrizzjoni tal-kompetizzjoni --- Wettbewerbsbeschränkung --- ograniczenia konkurencji --- restricción de la competencia --- konkurences ierobežojums --- restrizione alla concorrenza --- restricționarea concurenței --- omejevanje konkurence --- konkurrensbegränsning --- ограничавање конкуренције --- ограничение на конкуренцията --- kilpailun rajoittaminen --- restrição de concorrência --- kufizim mbi konkurrencën --- περιορισμός του ανταγωνισμού --- konkurentsi piiramine --- obmedzenie hospodárskej súťaže --- konkurrencebegrænsning --- versenykorlátozás --- nekalé obchodní praktiky --- nem megengedett kereskedelmi gyakorlat --- practică comercială ilegală --- unerlaubter Wettbewerb --- discriminatory trading practice --- verfälschter Wettbewerb --- práctica comercial restrictiva --- konkurentsi kahjustamine --- νοθευμένος ανταγωνισμός --- concorrenza falsata --- restrizione alla libertà di concorrenza --- unlauterer Wettbewerb --- restrictieve handelspraktijk --- competencia imperfecta --- pratica commerciale restrittiva --- shtrembërim i konkurrencës --- concorrenza illecita --- pratica commerciale limitativa --- illegális kereskedelmi magatartás --- prática comercial restritiva --- pratica commerciale abusiva --- concurrentievervalsing --- denaturarea concurenței --- restrizione di concorrenza --- práctica comercial abusiva --- concorrenza imperfetta --- pratique commerciale discriminatoire --- diskriminacinė prekybos praktika --- illojal konkurrens --- nesąžininga konkurencija --- στρέβλωση του ανταγωνισμού --- tiltott versenymagatartás --- pratique commerciale abusive --- laittomat kaupankäyntitavat --- comportamento anticoncorrenziale --- αθέμιτος ανταγωνισμός --- oneerlijke concurrentie --- forvansket konkurrence --- konkurrenceforvridning --- καταχρηστική εμπορική πρακτική --- zkreslení soutěže --- práctica comercial discriminadora --- seadusevastane kaubandustegevus --- negodīga tirdzniecības prakse --- concorrência ilícita --- konkurentsi moonutamine --- ongeoorloofde concurrentie --- syrjivä kaupankäynti --- αθέμιτη εμπορική πρακτική --- falsa concorrência --- ebaaus konkurents --- illoyal konkurrence --- narušenie hospodárskej súťaže --- wettbewerbswidrige Praktiken --- práctica comercial desleal --- ατελής ανταγωνισμός --- concorrência imperfeita --- unfair trade practice --- distorsión de la competencia --- concurrence imparfaite --- distorsione della concorrenza --- prática comercial discriminatória --- practică comercială discriminatorie --- konkurencijos apribojimas --- jogellenes kereskedelmi gyakorlat --- konkurrencë e padrejtë --- ufuldkommen konkurrence --- konkurencijos iškreipimas --- concurență neloială --- onvolkomen concurrentie --- konkurences traucējumi --- nelojalna konkurencija --- illegal trade practice --- concurrence illicite --- nezákonné obchodní praktiky --- дискриминаторна деловна практика --- praktikë tregtare diskriminuese --- kõlvatu konkurents --- nekalá soutěž --- prática comercial abusiva --- diskriminējoša tirdzniecības prakse --- distorsione artificiale della concorrenza --- diszkriminatív kereskedelmi gyakorlat --- нарушена конкуренција --- nesąžininga prekybos praktika --- missbräuchliche Handelspraktiken --- discriminerende handelspraktijk --- ograničavanje konkurencije --- pratique commerciale déloyale --- uretmæssig konkurrence --- diskriminierende Handelspraktiken --- Wettbewerbsverzerrung --- competencia desleal --- distortion of competition --- a versenyhelyzet torzulása --- neteisėta prekybos praktika --- nelikumīga tirdzniecības prakse --- concorrência desleal --- verseny torzulása --- otillbörligt handelsbruk --- pratica commerciale sleale --- competencia ilícita --- prática comercial desleal --- megkülönböztető kereskedelmi gyakorlat --- onzuivere concurrentie --- konkurrenssnedvridning --- ebaõiglane kaubandustegevus --- εμπορική πρακτική που εισάγει διακρίσεις --- oneerlijke handelspraktijk --- wederrechtelijke handelspraktijk --- vilpilliset kaupankäyntitavat --- нарушување на конкуренцијата --- konkurrencemisbrug --- concorrenza distorta --- unfair competition --- practică comercială neloială --- otillåtna affärsmetoder --- praktikë e padrejtë e tregtisë --- konkurences ierobežošana --- nekalá súťaž --- vilpillinen kilpailu --- concurrence déloyale --- concorrenza sleale --- unvollkommene Konkurrenz --- fordrejet konkurrence --- nekalé obchodné postupy --- praktikë e paligjshme e tregtisë --- несовршена конкуренција --- imperfekt konkurrence --- negodīga konkurence --- distorção de concorrência --- περιοριστική εμπορική πρακτική --- restriktive Handelspraktiken --- diskrimineeriv kaubandustegevus --- competencia falseada --- unvollkommener Wettbewerb --- нечесна трговија --- diskriminační obchodní praktiky --- nezákonné obchodné postupy --- tisztességtelen kereskedelmi magatartás --- unlautere Handelspraktiken --- pratique commerciale restrictive --- distorsion de la concurrence --- kilpailun vääristyminen --- ofullständig konkurrens --- diskriminačný obchodný postup --- olovlig konkurrens --- pratica commerciale discriminatoria --- nepošteno tržišno natjecanje --- srovnávací reklama --- összehasonlító reklám --- fograíocht chomparáideach --- vertaileva mainonta --- vergleichende Werbung --- vergelijkende reclame --- võrdlev reklaam --- primerjalno oglaševanje --- упоредно рекламирање --- reklamim krahasues --- publicitate comparativă --- sammenlignende reklame --- publicidade comparativa --- reklama porównawcza --- comparative advertising --- publicidad comparativa --- lyginamoji reklama --- споредбено рекламирање --- jämförande reklam --- poredbeno oglašavanje --- сравнителна реклама --- porovnávacia reklama --- riklamar komparattiv --- συγκριτική διαφήμιση --- salīdzinājumreklāma --- pubblicità comparativa --- компаративно рекламирање --- komparativno oglašavanje --- reklama nieuczciwa --- reklaamipettus --- nekalá reklama --- otillbörlig reklam --- publicidade abusiva --- непрописно рекламирање --- незаконни рекламни практики /недобросъвестна реклама --- нелојално рекламирање --- pubblicità abusiva --- unlautere Werbung --- reklamë abuzive --- publicitate abuzivă --- harhaanjohtava mainonta --- παραπλανητική διαφήμιση --- neatļauta reklāma --- tisztességtelen reklám --- nedopustno oglaševanje --- misleidende reclame --- prassi abbużiva tar-riklamar --- klaidinanti reklama --- advertising malpractice --- publicidad abusiva --- nezákonné reklamné praktiky --- utilbørlig reklame --- zloupotreba oglašavanja --- piilomainonta --- falsă publicitate --- vilseledande marknadsföring --- unfair advertising --- alalävine reklaam --- unwahre Werbung --- sluikreclame --- publicité déloyale --- reklamë e nënvetëdijes --- измамувачко рекламирање --- ebaaus reklaam --- false advertising --- publicidad desleal --- vildledende reklame --- lažna reklama --- irreführende Werbung --- nepravdivá reklama --- αθέμιτη διαφήμιση --- ψευδής διαφήμιση --- nepoštena promidžba --- reklamë e rremë --- vale reklaam --- jogellenes reklám --- negodīga reklāma --- maldinoša reklāma --- reklamë e padrejtë --- zlouporaba oglašavanja --- заведувачко рекламирање --- publicidade enganadora --- publicidad falsa --- vilpillinen mainonta --- félrevezető reklám --- illojal reklam --- zavádzajúca reklama --- podvodná reklama --- deceptive advertising --- subliminal advertising --- podvedomá reklama --- neteisinga reklama --- zavádějící reklama --- misleading advertising --- falsk reklame --- publicidade falseada --- segadusttekitav reklaam --- publicidad engañosa --- pasąmonę veikianti reklama --- nesąžininga reklama --- pubblicità sleale --- apgaulinga reklama --- ongeoorloofde reclame --- illoyal reklame --- reklamë keqorientuese --- publicidade desleal --- pubblicità ingannevole --- reklamë mashtruese --- klamlivá reklama --- pubblicità menzognera --- publicité mensongère --- unsachliche Werbung --- betrügerische Werbung --- eksitav reklaam --- zloupotreba reklame --- fogyasztóvédelem --- заштита на потрошувачите --- ochrona konsumenta --- mbrojtja e konsumatorit --- protezzjoni tal-konsumatur --- consumer protection --- ochrana spotřebitele --- vartotojų apsauga --- varstvo potrošnikov --- zaštita potrošača --- kuluttajansuoja --- ochrana spotrebiteľa --- защита на потребителя --- Verbraucherschutz --- bescherming van de consument --- konsumentskydd --- tarbijakaitse --- protezione del consumatore --- patērētāju tiesību aizsardzība --- forbrugerbeskyttelse --- protecția consumatorului --- protección del consumidor --- proteção do consumidor --- προστασία του καταναλωτή --- заштита потрошача --- konzumerizmus --- tutela del consumatore --- consommatisme --- consumerism --- EBCU --- vartotojų interesų gynimas --- kuluttajan oikeudet --- consumatorismo --- Maßnahmen zugunsten der Verbraucher --- consumentisme --- plan veprimi i politikave për konsumatorin --- défense du consommateur --- konsumerismi --- prava potrošača --- δικαιώματα του καταναλωτή --- diritti del consumatore --- derechos del consumidor --- defesa do consumidor --- consumismo --- tarbijapoliitika tegevuskava --- права на потрошувачите --- forbrugerrettigheder --- consumentenbescherming --- recht van de consument --- plan d'action en faveur des consommateurs --- Handlingsplan för främjande av konsumenternas intressen --- práva spotřebitele --- fogyasztók joga --- plan de acțiune în favoarea consumatorului --- difesa del consumatore --- plan de acción en favor de los consumidores --- consumer policy action plan --- vartotojų teisės --- práva spotrebiteľov --- handlingsplan på forbrugerområdet --- forbrugerinteresser --- fogyasztóvédelmi cselekvési terv --- konsumentens rättigheter --- patērētāju aizsardzības politikas rīcības plāns --- droits du consommateur --- drepturile consumatorului --- φορέας προστασίας του καταναλωτή --- kuluttajien etua ajava toimintasuunnitelma --- plano de ação a favor dos consumidores --- piano d'azione a favore dei consumatori --- protecção do consumidor --- defensa del consumidor --- konsumerism --- consumerismo --- konzumerizam --- konsumerizëm --- actieplan ten behoeve van de consumenten --- të drejtat e konsumatorëve --- vartojimo politikos veiksmų planas --- σχέδιο δράσης υπέρ των καταναλωτών --- consumeurisme --- direitos do consumidor --- tarbija õigused --- consumers' rights --- tillvaratagande av konsumenternas intressen --- EB direktyva --- EF-direktiv --- direktiva ES --- směrnice Komise --- direktiva EZ-a --- EK direktīva --- Direttiva tal-KE --- dyrektywa Komisji (WE) --- Direktivë e KE-së --- diretiva CE --- direttiva CE --- EK-irányelv --- directivă Comunitatea Europeană --- smernica ES --- οδηγία ΕΚ --- директива ЕЗ --- EC Directive --- Директива на ЕО --- Директива (ЕК) --- Richtlinie EG --- treoir (CE) --- EG-direktiv --- Directiva CE --- EY:n direktiivi --- EÜ direktiiv --- Директива (Европска комисија) --- directiva CE --- Директива (Европска заедница) --- Bélgica --- Belgija --- Belgien --- Belgie --- Belgicko --- Beļģija --- Белгија --- Belgio --- Белгия --- Belgia --- il-Belġju --- An Bheilg --- Βέλγιο --- Belgjika --- Belgia Kuningriik --- Beļģijas Karaliste --- Royaume de Belgique --- Belgian kuningaskunta --- Belgické kráľovstvo --- Koninkrijk België --- Belgijos Karalystė --- das Königreich Belgien --- Βασίλειο του Βελγίου --- Kingdom of Belgium --- Кралство Белгија --- Краљевина Белгија --- Belgické království --- Reino de Bélgica --- ir-Renju tal-Belġju --- Regatul Belgiei --- Kongeriget Belgien --- Кралство Белгия --- Mbretëria e Belgjikës --- Belga Királyság --- Królestwo Belgii --- Konungariket Belgien --- Reino da Bélgica --- Kraljevina Belgija --- Regno del Belgio --- Treoir CE --- srian ar iomaíocht --- míchleachtas fógraíochta --- cosaint tomhaltóirí --- Procedure (Law) - Belgium --- Evidence (Law) - Belgium --- Caluwé, A de - (Aimé) --- Restriction à la concurrence --- Publicité abusive --- Publicité comparative --- Droit économique et commercial --- Réglementation de l'économie et du commerce --- Pratiques du commerce --- Action en cessation --- Atteinte aux droits de propriété intellectuelle --- Concurrence déloyale

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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit handboekje. De auteur staat niet alleen stil bij de technische en de juridische definitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.

Computer. Automation --- Commercial law. Economic law (general) --- Belgium --- SEPA --- BPB1311 --- Commerce électronique --- Publicité --- Internet --- 34:681.3 --- 34 --- 659.1 --- 347.77 --- Informaticarecht --- Recht (wetten) --- Reclame --- Reclamereglementering --- Elektronische handel --- Rechtswetenschappen. --- Publicity. Advertising --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Chapters --- internet --- recht --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- 659.1 Publicity. Advertising --- 34 Rechtswetenschappen. --- 34:681.3 Informaticarecht --- internet. --- recht. --- Internet. --- Recht. --- Интернет --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- r-thráchtáil --- comercio electrónico --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- electronic commerce --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- ríomhthráchtáil --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- e-commerce --- onlinehandel --- Internet commerce --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- Rechtswetenschappen --- 34 Rechtswetenschappen --- 34 Law. Jurisprudence --- Law. Jurisprudence --- Idirlíon --- Commerce électronique --- Publicité

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TRANSACTIES IN FINANCIËLE INSTRUMENTEN - Prospectusverplichting - prospectus prospectusplicht harmonisatie prospectusvrijstelling (vrijstelling) prospectusrichtlijn 2003 71 EG omzettingswetten in Belgie - Nederland - Frankrijk - UK - Duitsland & Beknopt lexicon & DEEL 1 Kritische analyse van de doelstelling van de geharmoniseerde prospectusplicht - inleiding - methodologische noden - de doelstellingen van de prospectusplicht - de doelstellingen van de harmonisatie & DEEL 2 Kritische analyse van de methode van de geharmoniseerde prospectusplicht - inleiding - methodologische noden - de harmonisatie van de prospectusrichtlijn - de geharmoniseerde prospectusplicht - de geharmoniseerde prospectusvrijstellingen & Conclusies van het onderzoek & Beknopte bibliografie & Trefwoordenregister

Comparative law --- Financial law --- rechtsvergelijking --- geldhandel --- beleggen --- financieel recht --- Europe --- PROSPECTUSPLICHT -- 351.82 --- EG-RICHTLIJNEN -- 351.82 --- OMZETTINGSWETTEN -- 351.82 --- BELGIE -- 351.82 --- NEDERLAND -- 351.82 --- FRANKRIJK -- 351.82 --- VERENIGD KONINKRIJK -- 351.82 --- DUITSLAND -- 351.82 --- ONDERNEMINGEN -- 347.72 --- EG-RICHTLIJNEN -- 347.72 --- OMZETTINGSWETTEN -- 347.72 --- BELGIE -- 347.72 --- NEDERLAND -- 347.72 --- FRANKRIJK -- 347.72 --- VERENIGD KONINKRIJK -- 347.72 --- DUITSLAND -- 347.72 --- ONDERNEMINGEN -- 351.82 --- PROSPECTUSPLICHT -- 347.72 --- Stocks --- Law and legislation --- Belgium --- Netherlands --- France --- United States --- Great Britain --- Germany --- Prospectus writing --- Ebooks --- Entreprise --- Publicité --- Concurrence --- BPB1010 --- 347.731 --- Academic collection --- information --- investissements --- crise financiere --- europees gemeenschapsrecht --- 347.731 Beursverrichtingen. Beurs. Handelsbeurs. Effectenbeurs. Handelskamer --- Beursverrichtingen. Beurs. Handelsbeurs. Effectenbeurs. Handelskamer --- concurență --- ανταγωνισμός --- konkurencja --- Wettbewerb --- soutěž --- konkurencia --- конкуренция --- concurrentie --- tržišno natjecanje --- concorrência --- kilpailu --- kompetizzjoni --- iomaíocht --- competencia --- konkurrencë --- konkurenca --- konkurrence --- konkurents --- конкуренција --- konkurencija --- competition --- concorrenza --- konkurrens --- konkurence --- verseny --- principio della concorrenza --- condição de concorrência --- mededinging --- konkurrencevilkår --- concorrenza praticabile --- concorrenza effettiva --- posizione concorrenziale --- ефективна конкуренција --- condizioni di concorrenza --- начела на конкуренција --- услови на конкуренција --- конкурентска позиција --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- druh podniku --- virksomhed --- vrsta podjetja --- impresa --- företag --- врста предузећа --- вид на претпријатие --- vrsta poduzeća --- tip ta’ impriża --- ettevõtte tüüp --- επιχείρηση --- uzņēmējdarbības veids --- przedsiębiorstwo --- yritys --- type of business --- tip de afacere --- empresa --- предприятие --- Unternehmen --- onderneming --- typ podniku --- vállalkozás --- lloj i biznesit --- įmonės rūšis --- impresa collettiva --- φίρμα --- maatschappij --- impresa societaria --- Firma --- вид на фирма --- firme --- foretagende --- azienda --- дејност на претпријатие --- firm --- регистрирана дејност на трговско друштво --- ditta --- cég --- Unternehmung --- firmë --- firma --- kompanija --- äriühing --- tvrtka --- poduzeće --- informatie --- investeringen --- financiele crisis --- droit communautaire europeen --- E-books --- cineál gnó --- tipo di azienda --- Publicité