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De non-profitsector professionaliseert zienderogen. Meer zelfs, non-profitmanagement blijkt niet langer het kneusje van de managementklas, maar is vandaag 'booming business'. Een discipline die tot volle wasdom is gekomen en de competitie met de profitsector gerust aan kan. Maar waar liggen dan precies de verschillen tussen profit- en non-profitmanagement? Aan de hand van negen gesprekken met evenveel 'captains of non-profit industry' geeft de auteur een beeld van waar non-profitmanagement vandaag staat. Daarbij geven die topmanagers hun visie op leiderschap, management en hoe hun organisatie evolueerde.Dit praktijkboek werd ook voorzien van een academische onderbouw. Zo dient het als een bron van inspiratie voor studenten, jong afgestudeerden met ambitie en medewerkers binnen non-profit. Evengoed kunnen ervaren non-profitmanagers die willen bijleren van andere succesverhalen en ervaringen er gebruik van maken. Tot slot wordt ook de profitmanager die over het muurtje wil kijken ongetwijfeld geïnspireerd door de concrete voorbeelden van aanpak.www.lannoo.be
Non-profit management. --- Organisatieleer; non-profitorganisaties. --- non-profitsector --- Firms and enterprises --- Business policy --- bedrijfsbeleid --- Management ; non-profitorganisaties --- Nonprofit organizations --- Management --- Handbooks, manuals, etc. --- Non-profitsector --- Leidinggeven --- Netwerkvorming --- Trends --- Veranderingsmanagement --- Netwerken --- Veranderingsproces --- non-profit sector --- management --- non-profitorganistaties --- 338.94 --- Leiderschap --- Netwerk (relationeel) --- Trend --- Netwerk (ict)
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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.
Government publicity. --- Communication in public administration. --- Marketing --- Management. --- Public administration --- Publicity, Government --- Communication in public administration --- Marketing management --- Business logistics --- Public relations --- communication ethics --- communication models --- communication strategies --- communication theory --- co-branding --- crisis communication --- Jean-Patrick Villeneuve --- marketing instruments --- non-profit management --- public administration --- public communication --- public management --- public marketing --- public sector marketing --- public-private partnerships --- social marketing
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"Since the 2010s, all levels of governments in Canada have gradually initiated social procurement as a policy tool to further their social values and political agendas. Social enterprises of various shapes and sizes across the country have served as partners in the execution of those agendas. Selling Social examines the experiences of these enterprises in social procurement and social purchasing. Selling Social presents the findings of a three-year Canadian research project detailing experiences of work integration social enterprises (WISEs) selling their goods and services to organizational purchasers, including governments, businesses, and non-profit organizations. Drawing on survey findings and interviews, the book explores a diverse group of social enterprises from across Canada, showcasing their successes and their challenges based on real-life examples to aid social enterprises that are considering this path. The book emphasizes the importance of including social and environmental considerations in procurement and purchasing decisions, particularly at larger scales and through public policy. In doing so, Selling Social extends the understanding of social enterprises beyond their social and economic outcomes and into the broader movement toward responsible procurement and purchasing."--
Social entrepreneurship --- Purchasing --- Industries --- Moral and ethical aspects. --- Social aspects. --- EMBERS Staffing. --- SARCAN Recycling. --- business management. --- caadian politics. --- community development. --- management and leadership. --- non-profit management. --- public policy. --- social economy. --- social work. --- Industrial production --- Industries, Primitive --- Industry --- Economics --- Business --- Business and social problems --- Business enterprises --- Industrial sociology --- Social responsibility of business --- Buying --- Materials management --- Lease or buy decisions --- Entrepreneurship --- Social aspects --- Canada. --- Canada (Province) --- Canadae --- Ceanada --- Chanada --- Chanadey --- Dominio del Canadá --- Dominion of Canada --- Jianada --- Kʻaenada --- Kaineḍā --- Kanada --- Ḳanadah --- Kanadaja --- Kanadas --- Ḳanade --- Kanado --- Kanakā --- Province of Canada --- Republica de Canadá --- Yn Chanadey
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