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"Combien de fois avez-vous été sollicités pour attribuer une note ? Pensez à vos derniers achats en ligne, aux étoiles qu'on attribue à un chauffeur ou un livreur... on ne les voit même plus. Cette mode est aussi silencieuse qu'irrésistible : hôpitaux, services publics, tous ont vocation à être comparés, classés. Mais, comme dans le privé, le système porte en germe de graves dérives. Des collèges jésuites du XVIe  siècle où elle est née jusqu'aujourd'hui, la notation pose un ensemble de questions auxquelles il devenait urgent de répondre. Vincent Coquaz et Ismaël Halissat ont enquêté : de TripAdvisor à Amazon, en passant par Uber, jusqu'aux notes citoyennes expérimentées en Chine, ils se sont plongés dans les méandres des avis clients, où une bonne étoile peut faire ou défaire une réputation et mettre en péril un emploi. Inventé par un gourou américain du marketing, le questionnaire de satisfaction moderne est devenu dans le meilleur des cas une fin en soi absurde. Dans le pire, il impose un stress infernal aux employés. Dans certaines entreprises, les salariés se notent même entre eux. Et, comme à l'école, la tentation de tricher pour améliorer sa note est souvent grande… Pire, une partie des notes qui nous sont attribuées sont totalement invisibles. En tant que consommateurs, travailleurs, et demain peut-être en tant que citoyens, nous sommes pour l'instant totalement désarmés devant cette nouvelle guerre des étoiles." [Source : éditeur]

BPB9999 --- BPB2009 --- défense stratégique --- strategická obrana --- стратегическа отбрана --- defensa estratégica --- strateška obrana --- difesa strategica --- strateginen puolustus --- stratégiai védelem --- strateegiline kaitse --- στρατηγική άμυνα --- strategisk forsvar --- strategic defence --- strateška obramba --- strategische verdediging --- defesa estratégica --- obrona strategiczna --- mbrojtje strategjike --- strategiskt försvar --- стратешка одбрана --- stratēģiskā aizsardzība --- strategische Verteidigung --- apărare strategică --- difiża strateġika --- strateginė gynyba --- strateginen puolustusaloite --- Krieg der Sterne --- initiative de défense stratégique --- guerre des étoiles --- programma di difesa strategica --- Иницијатива за стратешку одбрану --- stjernekrigsprojekt --- IDS --- Strategic Defence Initiative --- Nisma e Mbrojtjes Strategjike --- tähtien sota --- sterrenoorlog --- πόλεμος των άστρων --- scudo spaziale --- strategická obranná iniciativa --- Inițiativa de Apărare Strategică --- SDI --- Iniciativa de Defensa Estratégica --- hviezdne vojny --- războiul stelelor --- hvězdné války --- zvaigžņu kari --- SAI --- iniziativa di difesa strategica --- star wars --- СДИ --- NMS --- ΠΣΑ --- SGI --- žvaigždžių karas --- stjernekrig --- zvaigžņu karu iniciatīva --- Πρωτοβουλία Στρατηγικής Άμυνας --- strateegiline kaitsealgatus --- Guerra das Estrelas --- guerre stellari --- Иницијатива за стратешка одбрана --- lufta e yjeve --- Iniciativa de Defesa Estratégica --- Stratēģiskās aizsardzības iniciatīva --- Strateginės gynybos iniciatyva --- Strategische Verteidigungsinitiative --- tähtede sõda --- strategická obranná iniciatíva --- stjärnornas krig --- guerra de las galaxias --- SDI-aloite --- Hadászati Védelmi Kezdeményezés --- ратови звезда --- csillagháború --- ombrello spaziale --- strategisch defensie-initiatief --- marketing --- commercialisering --- commercialisation --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- Vermarktung --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- Réputation numérique. --- Marketing sur Internet. --- Relations avec la clientèle. --- Consommateurs --- Valeur économique ajoutée. --- Satisfaction --- Évaluation. --- Attitude (psychologie). --- Réputation numérique. --- Relations avec la clientèle. --- Valeur économique ajoutée. --- Attitude (psychologie) --- Marketing --- Consumer satisfaction. --- Evaluation. --- Internet industry. --- #KVHA:Journalistiek --- #KVHA:Massamedia --- #KVHA:Digitale media --- #KVHA:Internet marketing --- cosaint straitéiseach --- défense stratégique

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En annonçant la fin de la commercialisation des voitures à moteur à combustion pour 2035, l’Union européenne impose au secteur de la construction automobile un timing concret pour solder l’ère des moteurs thermiques. Dans ce contexte, la filière électrique rechargeable – composée de voitures 100 % électriques et de voitures hybrides rechargeables –, qui se résumait à peu de choses il y a dix ans encore, représente désormais une dizaine de pourcents des parts de marché au niveau mondial, concentrées essentiellement sur la Chine, l’Europe et les États-Unis. Cet essor récent s’explique essentiellement par les politiques incitatives mises en place et par les normes d’émission imposées aux constructeurs, ainsi que par les annonces des autorités publiques visant soit la fin progressive de la vente de véhicules thermiques, soit l’atteinte de leurs ambitions en termes de développement de la flotte électrique.Forcés de prendre le train en marche, les constructeurs ont adapté peu à peu leur stratégie et, désormais, ils contribuent à amplifier le mouvement ainsi amorcé par une offre élargie de modèles électriques et par des annonces très médiatisées sur leurs objectifs en termes d’électrification de leur gamme. Pour autant, le chemin vers l’électrique reste long et parsemé d’obstacles. De nombreux défis doivent en effet encore être rencontrés, tels qu’assurer la mise en place d’une infrastructure de recharge adaptée, anticiper les problèmes qui ne manqueront pas de survenir concernant les capacités de production dans leur ensemble et, surtout, convaincre de potentiels acheteurs toujours dubitatifs face aux prix d’achat et à l’autonomie de ces véhicules rechargeables.

BPB2301 --- industrie automobile --- commercialisation --- véhicule électrique --- 442.2 Verkeersvraagstuk --- 500 Milieu --- Klimaat --- Uitlaatgassen --- uitstoot --- elektrificatie --- wagenpark --- elektrisk køretøj --- sähköajoneuvo --- mjet elektrik --- veículo elétrico --- electric vehicle --- elfordon --- pojazd elektryczny --- vehículo eléctrico --- ηλεκτροκίνητο όχημα --- elektromos jármű --- elektriskais transportlīdzeklis --- feithicil leictreach --- veicolo elettrico --- vettura elettrika --- elektrisch voertuig --- vehicul electric --- Elektrofahrzeug --- elektrické vozidlo --- elektrický vůz --- електрическо превозно средство --- електрично возило --- elektrisõiduk --- električno vozilo --- elektrinė transporto priemonė --- elbil --- veicolo elettrico urbano --- возило со електричен погонски систем --- veicolo elettrico ad accumulatore --- veículo eléctrico --- gluaisteán leictreach --- commercialisering --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- Marketing --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- marketing --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- Vermarktung --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- gépjárműipar --- аутомобилска индустрија --- avtomobilska industrija --- indústria automóvel --- an tionscal mótarfheithiclí --- industria automobilistica --- αυτοκινητοβιομηχανία --- autotööstus --- przemysł samochodowy --- Kraftfahrzeugindustrie --- industrija tal-vetturi motorizzati --- industria del automóvil --- automobielindustrie --- automobilska industrija --- автомобилна промишленост --- industri e automobilave --- automobilindustri --- automobilový priemysel --- mehānisko transportlīdzekļu rūpniecība --- motorinių transporto priemonių pramonė --- automobilový průmysl --- autoteollisuus --- автомобилска индустрија --- bilindustri --- motor vehicle industry --- industria de automobile --- automobilka --- uzină de automobile --- industrija awtomobilistika --- autóipar --- prodhim i automobilave --- bilfabrikation --- biltillverkning --- autógyártás --- автоиндустрија --- Kraftfahrzeugbau --- auto industrija --- construção automóvel --- proizvodnja automobila --- autorūpniecība --- fabbricazione di automobili --- variklinių transporto priemonių pramonė --- settore automobilistico --- construction automobile --- autode tootmine --- construcción de automóviles --- Automobilindustrie --- automobilių pramonė --- gépjárműgyártás --- montagem de automóveis --- industri motorash --- motor industry --- autoconstructie --- autoražošana --- производство на автомобили --- autojen valmistus --- automobilių gamyba --- κατασκευή αυτοκινήτων --- automobile manufacture --- produzione automobilistica --- producție de automobile --- Transport engineering --- Transport. Traffic --- European Union

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S'assujettir à la tva ou non ? Les questions sur l'assujettissement à la t.v.a. exigent des réponses nuancées et circonstanciées qui prennent en compte de nombreux paramètres. Ce livre est un nouvel outil indispensable au professionnel de la comptabilité et de la fiscalité soucieux de maîtriser les nombreux problèmes de T.V.A. et à vivement conseiller à toute personne impliquée dans des transactions commerciales récurrentes.

Belasting op de toegevoegde waarde --- België --- Handboeken --- TVA --- fiscalité --- comptabilité --- commercialisation --- commercialisering --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- Marketing --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- marketing --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- Vermarktung --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- účtovníctvo --- kontabilità --- λογιστική --- grāmatvedība --- számvitel --- raamatupidamine --- kontabilitet --- contabilità --- contabilitate --- računovodstvo --- regnskabsvæsen --- kirjanpito --- accounting --- Buchführung --- účetnictví --- apskaita --- счетоводство --- рачуноводство --- contabilidade --- rachunkowość --- boekhouding --- cuntasaíocht --- сметководство --- bokföring --- contabilidad --- Buchhaltung --- Rechnungsführung --- Rechnungswesen --- comptabilité analytique --- könyvvezetés --- аналитичко конто --- аналитичка картица --- vzájemné zúčtování --- raamatupidamise arvestus --- водење деловни книги --- Betriebsbuchhaltung --- kalkulatorische Buchhaltung --- analytische boekhouding --- contabilidade analítica --- составување финансиски извештаи --- piano dei conti --- книговодство --- könyvvitel --- účetní evidence --- kostnadsbokföring --- методско и аналитичко работење --- raamatupidamisarvestus --- davčni sistem --- fiscalidade --- skattesystem --- adórendszer --- porezni sustav --- φορολογία --- skatteforhold --- verojärjestelmä --- nodokļu sistēma --- данъчна система --- maksusüsteem --- sistem tatimor --- cáinchóras --- fiscalidad --- fiscalità --- fiscalitate --- system podatkowy --- порески систем --- Steuerwesen --- fiscaliteit --- daňový systém --- tax system --- даночен систем --- daňová sústava --- mokesčių sistema --- sistema ta' tassazzjoni --- regime fiscale --- verotus --- maksustamine --- beskattning --- taxatie --- onere fiscale --- tassazione --- skatteuttag --- фискален режим --- фискална давачка --- Steuerlast --- système fiscal --- taxation --- tassazzjoni --- dichiarazione fiscale --- tributação --- фискален систем --- adóztatás --- regime fiscal --- régimen fiscal --- régimen tributario --- φορολόγηση --- imposizione --- adószabályozás --- apmokestinimas --- φορολογικά βάρη --- sistema tributario --- фискален третман --- daňová soustava --- Besteuerung --- imposición --- adóteher --- tributación --- belastingheffing --- Steuerbelastung --- trattamento fiscale --- charge fiscale --- zdanění --- fiscaal systeem --- oporezivanje --- imposition --- fiscale last --- skattetryck --- fiscaal regime --- prelievo fiscale --- skattebörda --- Steuerregelung --- pressione fiscale --- skattebyrde --- skattebehandling --- cánachas --- steuerliche Behandlung --- sistema fiscal --- fiskální soustava --- régime fiscal --- drenaggio fiscale --- taxering --- imposição fiscal --- sistema fiscale --- φορολογικό σύστημα --- skatter og afgifter --- carga fiscal --- skatteordning --- beskatning --- CBL --- BTW --- taxxa fuq il-valur miżjud --- ДДВ --- MwSt. --- PVM --- ALV --- DPH --- moms --- ДДС --- PDV --- hozzáadottérték-adó --- käibemaks --- VAT --- daň z přidané hodnoty --- TVSH --- DDV --- ПДВ --- IVA --- ΦΠΑ --- PVN --- Umsatzsteuer --- impuesto sobre el volumen de negocios --- daň z pridanej hodnoty --- pievienotās vērtības nodoklis --- belasting op de toegevoegde waarde --- alv. --- tatim mbi vlerën e shtuar --- omsætningsafgift --- omzetbelasting --- imposto sobre o valor acrescentado --- apyvartos mokestis --- taxă pe valoarea adăugată --- данък върху добавената стойност --- turnover tax --- héa --- taxe sur le chiffre d'affaires --- apgrozījuma nodoklis --- obratová daň --- Φόρος Κύκλου Εργασιών --- Cáin Bhreisluacha --- tatim mbi xhiron --- kumuleeruv käibemaks --- Mehrwertsteuer --- lisandväärtusmaks --- liikevaihtovero --- данок на додадена вредност --- davek na dodano vrednost --- daň z obratu --- porez na dodanu vrijednost --- mervärdesskatt --- merværdiafgift --- taxe sur la valeur ajoutée --- pridėtinės vertės mokestis --- порез на додату вредност --- imposta sulla cifra d'affari --- arvonlisävero --- value added tax --- áfa --- általános forgalmi adó --- impuesto sobre el valor añadido --- impuesto sobre el tráfico de empresas --- φόρος προστιθέμενης αξίας --- imposta sul valore aggiunto --- omsättningsskatt --- podatek od wartości dodanej --- fiscalité --- comptabilité

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Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying onlinesupport material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

E-books --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Business communication. --- Advertising. --- Public relations. --- Communication --- communication skills --- marketing --- advertising --- reklám --- reklamar --- reklame --- διαφήμιση --- publicité --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- commercialisering --- commercialisation --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- Vermarktung --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- комуникационни умения --- pratique de communication --- комуникациски вештини --- komunikacijske vještine --- ħiliet ta’ komunikazzjoni --- viestintäkäytäntö --- scileanna cumarsáide --- τεχνική της επικοινωνίας --- Redegewandtheit --- pratica di comunicazione --- kommunikációs készségek --- kommunikation i praksis --- suhtlemisoskus --- schopnost komunikace --- abilități de comunicare --- umiejętność komunikacji --- prática da comunicação --- communicatie in de praktijk --- sposobnost komuniciranja --- bendravimo įgūdžiai --- praktisk kommunikation --- komunikačné schopnosti --- técnicas de comunicación --- aftësi komunikimi --- вештина комуникације --- sazināšanās prasme --- komunicēšanās prasmes --- bendravimo būdai --- комуникациска практика --- tehnici de comunicare --- komunikační metody --- kommunikationsförmåga --- komunikační schopnost --- praktika komunikimi --- communication practices --- комуникациски техники --- komunikační dovednosti --- комуникациска способност --- dorozumívací dovednosti --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Communication in marketing --- Advertisers --- Branding (Marketing) --- Public relations --- Sales promotion --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Commerce --- Business & Economics --- Business & 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GDPR: Personal Data Protection in the European Union gives a detailed account of the legal and practical aspects of EU’s personal data protection law and presents the new solutions according to the new legal situation following its recent reform. Personal data protection has become one of the central issues in any understanding of the current world system. In this connection, the EU has created the most sophisticated regime currently in force with the General Data Protection Regulation (GDPR) (EU) 2016/679. This book offers a comprehensive discussion of key principles of personal data processing, obligations of data controllers, and rights of data subjects, providing a thorough, up-to-date account of the legal and practical aspects of personal data protection in the EU and expanding the scope in the context of electronic communication, including aspects such as digital marketing and cookies, under the ePrivacyDirective 2002/58/EC, which complements the GDPR.

data collection --- marketing --- data protection --- legislation --- legislação --- Gesetzgebung --- legislación --- legjislacion --- seadusandlus --- législation --- teisėkūra --- legislazione --- νομοθεσία --- законодавство --- lainsäädäntö --- lovgivning --- leġiżlazzjoni --- законодателство --- törvényalkotás --- ustawodawstwo --- lagstiftning --- zakonodavstvo --- legislație --- legislativa --- legislatíva --- wetgeving --- zakonodaja --- likumdošana --- reachtaíocht --- koncepcija --- právní normy --- aspetto giuridico --- законска одредба --- rättslig aspekt --- zakonodavni akt --- disposição legislativa --- dimensión jurídica --- legislative provision --- правна норма --- νομοθετική πράξη --- právní předpisy --- juridische aspecten --- lovbestemmelse --- programa --- teisės nuostata --- disposition législative --- dispozitë legjislative --- juridisk aspekt --- õiguslik aspekt --- likumi --- disposizione legislativa --- disposizione di legge --- legislatívny akt --- õigustloov akt --- atto legislativo --- legislatívne ustanovenie --- õigusakt --- aspeto jurídico --- rättsregler --- tiesību normas --- zakonska odredba --- правни прашања --- disposición legislativa --- legislative act --- seadusandlik akt --- νομική πλευρά --- wetgevende handeling --- juridisk dimension --- Gesetzesbestimmung --- Gesetzesvorschrift --- vertiente jurídica --- törvény rendelkezése --- teisės aktų leidimas --- säädös --- punto de vista jurídico --- teisinis aspektas --- zákonodárství --- lagbestämmelse --- tiesību aspekts --- jogalkotási aktus --- νομοθετική διάταξη --- rechtlicher Aspekt --- Gesetzgebungsakt --- teisės aktas --- törvényi rendelkezés --- akt legjislativ --- jogszabály --- säännös --- легислатива --- act legislativ --- wettelijke bepaling --- oikeudellinen näkökohta --- likumdošanas akti --- gesetzliche Vorschrift --- prevederi legislative --- правен акт --- ato legislativo --- jogszabályi rendelkezés --- lagstiftningshandling --- törvényhozás --- acte législatif --- tiesību akti --- gesetzliche Bestimmung --- zaštita podataka --- tietosuoja --- ochrana údajov --- databeskyttelse --- protecția datelor --- adatvédelem --- përpunim i të dhënave --- Datenschutz --- varstvo podatkov --- protección de datos --- protection des données --- cosaint sonraí --- proteção dos dados --- uppgiftsskydd --- duomenų apsauga --- andmekaitse --- ochrona danych --- datu aizsardzība --- προστασία δεδομένων --- ochrana údajů --- gegevensbescherming --- защита на информация --- protezzjoni tad-data --- заштита на податоци --- заштита података --- protezione dei dati --- Datensicherung --- varnost podatkov --- andmeturve --- ασφάλεια των δεδομένων --- zajištění dat --- dataskydd --- ochrana dat --- databeveiliging --- segurança de dados --- slándáil sonraí --- bezpečnost dat --- безбедност на податоци --- Datensicherheit --- data security --- datu drošība --- gegevensbeveiliging --- aineistoturvallisuus --- sigurnost podataka --- protecção dos dados --- sigurtà tad-data --- сигурност података --- datos protegidos --- sicurezza dei dati --- tietoturva --- zabezpečení údajů --- сигурност на данните --- sécurité des données --- bezpečnosť osobných údajov --- заштита на лични податоци --- bezpieczeństwo danych --- beveiliging van gegevens --- adatbiztonság --- zaštita informacija --- ochrana informací --- duomenų saugumas --- zabezpečení dat --- protezione dei dati personali --- securitate a datelor --- сигурност на податоци --- andmete turvalisus --- commercialisering --- commercialisation --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- Marketing --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- Vermarktung --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- collecte de données --- ġbir ta' dejta --- colectarea datelor --- sběr dat --- zbiranje podatkov --- adatgyűjtés --- прикупљање података --- duomenų rinkimas --- recogida de datos --- recolha de dados --- prikupljanje podataka --- прибирање податоци --- grumbullim i të dhënave --- bailiú sonraí --- tietojen keruu --- verzamelen van gegevens --- raccolta dei dati --- gromadzenie danych --- datainsamling --- andmekogumine --- събиране на данни --- dataindsamling --- datu vākšana --- zber údajov --- συλλογή δεδομένων --- Datenerhebung --- tietojen koostaminen --- nxjerrje të dhënash --- chamada de dados --- očevidnik --- përpilim të dhënash --- andmete kogumine --- data retrieval --- συγκέντρωση δεδομένων --- shromažďování informací --- compilarea datelor --- ανάκτηση δεδομένων --- raggruppamento dei dati --- dataopsamling --- adatok kinyerése --- compiling data --- shromažďování dat --- adatok visszanyerése --- Datensammlung --- spájanie údajov --- andmeotsing --- sběr informací --- duomenų paieška --- reunião de dados --- rappel des données --- ricerca dei dati --- regăsirea informației --- kompiliuotieji duomenys --- datu izgūšana --- vyhľadávanie údajov --- datu apkopošana --- oproepen van gegevens --- hromadění dat --- European law --- Human rights --- European Union