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The central part of this monography explores the extent to which social influence methods, which are used to encourage individuals’ environmental awareness and overcome obstacles preventing the spread of environmentally friendly behavior, are successful in supporting individuals’ environmental protection tendencies, changing readiness to engage in environmentally friendly behavior, and changing their behavior itself. There is a long journey from awareness of environmental issues to actual environmentally friendly behavior, in which four basic research aspects are highlighted: the selection of behaviors that should be changed, the study of factors causing environmentally unfriendly behaviors, the use of carefully selected social influence methods in order to change environmental awareness and behavior, and a systematic assessment of their influence.It has been established that readiness to engage in environmentally friendly behavior is more strongly encouraged by internal or psychological factors of environmental behavior, whereas in addition to these the behavior itself is also influenced by external or social factors. Social influence methods, based on practical approach, which is adapted to different target groups, have proven to be a successful method, which can be also implemented in educational sistem. Young people are most receptive to changes and are an effective medium to transfer such ideas and proper behavior to seniors. Osrednji del monografije se ukvarja z vprašanjem, v kolikšni meri so metode socialnega vplivanja uspešne pri podpiranju človekovih okoljevarstvenih teženj, spreminjanju pripravljenosti za okolju prijazno vedenje in spremembi vedenja samega. Pot od človekovega zavedanja okoljske problematike do dejanskega okolju prijaznega vedenja je dolgotrajna, izpostavljamo štiri temeljne vidike raziskovanja: izbiro vedenj, ki jih je treba spremeniti, preučitev dejavnikov, ki povzročajo okolju neprijazna vedenja, uporabo metod socialnega vplivanja za spremembo okoljske ozaveščenosti in vedenja ter oceno njihovega vpliva. Rezultati so pokazali, da pripravljenost za okolju prijazno vedenje izraziteje vzpodbujajo notranji, psihološki dejavniki okoljskega vedenja, medtem, ko vedenje samo, poleg psiholoških, zaznamujejo tudi zunanji, socialni dejavniki. Metode socialnega vplivanja, ki temeljijo na praktičnem pristopu, prilagojenim različnim ciljnim skupinam prebivalcev so se izkazale kot uspešne in jih je smiselno uvesti tudi v izobraževalni sistem. Mladi so namreč najbolj dovzetni za spremembe in so učinkovit medij za prenos tovrstnih idej in ustreznega vedenja na starejše.

Environmental responsibility. --- Environmental ethics. --- Environmental quality --- Human ecology --- Ethics --- Ecological accountability --- Ecological responsibility --- Environmental accountability --- Environmental ethics --- Responsibility --- Moral and ethical aspects --- Slovenia --- Applied ecology --- Social impact of environmental issues --- environment protection --- environmental awareness --- environmentally friendly behaviour --- geography --- Ljubljana --- psychological factors --- public awareness --- social factors --- geografija --- okoljska ozaveščenost --- okolju prijazno vedenje --- ozaveščanje javnosti --- psihološki dejavniki --- socialni dejavniki --- varstvo okolja