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November 9, 1972. Museum Fodor’s large hall was full of people. At the occasion of the exhibition of Jan van Toorn’s designs, this museum on Amsterdam’s Keizersgracht had organized a debate between him and his colleague Wim Crouwel. Their contrasting opinions about graphic design had attracted the public’s attention. While Crouwel expressed his belief in a functional, neutral or objective design process, Van Toorn centered on his rather opinionating, subjective approach. Meanwhile, the audience became aroused; they were thinking in simple contrasts and erroneously viewed the work of both designers as diametrically opposed. For Van Toorn this November evening marked a search that has not reached the end yet.

Toorn, van, Jan --- Van Toorn, Jan

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Toorn, J. van

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van den Toorn, Joost

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van den Toorn, Joost

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Toorn, van, Willem