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Historia de los medios de comunicación
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ISBN: 9788420689524 8420689521 Year: 2015 Publisher: Madrid : Alianza Editorial,

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Facebook
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ISBN: 9782264058409 Year: 2013 Publisher: Paris : 10-18 : Usbek et Rica,

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Spécialiste de la révolution numérique et des nouvelles générations, l'auteur présente une vision inédite du réseau social Facebook, véritable nouveau pays avec sa constitution, ses valeurs, ses citoyens, sa politique étrangère et ses rêves d'expansion.


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The future of news : an agenda of perspectives
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ISBN: 9781609273491 1609273494 Year: 2012 Publisher: San Diego, CA : Cognella,

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What is the future of news? That question takes on greater urgency with each passing year, and has triggered no shortage of controversy among journalists, scholars, and the public-some warning of serious journalism's imminent demise as traditional business models collapse, others anticipating its rebirth as networked citizens participate in the news process. What remains clear is that in our media shift from analog to digital, from one-way to increasingly many-to-many forms of communication, we need to rethink much of what we know about journalism-who produces it, under what conditions, and with what kind of impact in society. Through contributions from seasoned journalists and expert academics, this book tries to synthesize the key trends, patterns, and practices that are reshaping news in the digital age. The Future of News outlines the promise and perils of today's media environment, which features increased opportunities for citizen engagement through social networks and cheap digital tools as well as spiraling declines in news consumption and challenging conditions for professional journalists. This book doesn't predict the future, but rather sets forth an agenda of observations and questions to guide our thinking in this new age of journalism.


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Social media and public relations
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ISBN: 9780415856263 9781135005993 9781135005979 9781135005986 Year: 2016 Publisher: Abingdon, Oxon ;New York Routledge

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"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"--


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Rewire : digital cosmopolitans in the age of connection
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ISBN: 9780393082838 Year: 2013 Publisher: New York : W. W. Norton & Company,

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Book
Médias sociaux et relations publiques
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ISBN: 9782760541795 Year: 2014 Publisher: Québec : Presses de l'Université du Québec,

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Portant sur l'utilisation des médias sociaux à des fins de relations publiques, l'ouvrage comporte des articles théoriques, des études de cas, des bilans et perspectives ainsi que des outils qui orienteront les professionnels dans leur pratique, c'est-à-dire dans la création de liens sociaux avec les différents publics des organisations. Les médias sociaux ne sont pas étrangers aux relations publiques. Au contraire, l'essence même des relations publiques est la création de liens sociaux avec les différents publics des organisations. Toutefois, si la constitution d'un capital social demeure l'objectif principal des relations publiques, les pratiques professionnelles se transforment avec l'usage des médias sociaux. Cet ouvrage, réunissant les contributions de chercheurs et de praticiens professionnels des communications numériques du Canada et de la France, comporte des articles scientifiques, des études de cas, des bilans et perspectives, et des outils. Il fournit des repères théoriques, mais aussi des études de cas sur l'utilisation des médias sociaux à des fins de relations publiques. Des réflexions sont également proposées sur les tendances dans les médias sociaux, sur les principes fondamentaux des relations publiques et sur la formation à offrir aux gestionnaires de communautés. Enfin, l'ouvrage recèle une boîte à outils qui répond aux besoins des organisations, que ce soit en matière d'intégration des médias sociaux, de stratégies de gestion de commentaires ou de règles d'usage des médias sociaux (nétiquette).


Book
Evil media
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ISBN: 9780262017855 9780262305327 0262305321 0262017857 1283574594 9781283574594 Year: 2012 Publisher: Cambridge, Mass. : MIT Press,

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J'aime pas Facebook
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ISBN: 9782228907828 Year: 2012 Publisher: Paris : Payot,

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Le groupe de recherche met en lumière les modalités de la représentation de soi à travers Facebook. Il pointe les comportements narcissiques et délateurs à l'oeuvre, puis dénonce l'usage par le réseau social des données personnelles recueillies auprès de ses usagers et le fonctionnement du commerce relationnel.


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Social media in the marketing context : a state of the art analysis and future directions
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ISBN: 9780081017548 Year: 2017 Publisher: Waltham, MA : Elsevier,

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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.


Book
Social media : a reference handbook
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ISBN: 9781440843556 Year: 2017 Publisher: Santa Barbara, California : ABC-CLIO, an imprint of ABC-CLIO, LLC

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24-hour cable news. Millions of Internet sites. Information overload. How can we sort through the information ? Assess the analyses ? Trust the sources ? A world of questions demands a library of answers. Contemporary World Issues covers the controversial topics that students, readers, and citizens want to read about, write about, and know more about

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