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This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.The text considers a range of topics including: the ancient Olympicsthe modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the OlympicsOlympic marketing and sponsorship.Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available

Olympics --- Olympic ideal --- History. --- Philosophy.