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Het conversity model : winst maken met social media
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ISBN: 9789020995718 Year: 2011 Publisher: Leuven LannooCampus

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Winst maken met Facebook, LinkedIn en Twitter Eindelijk een boek dat zegt hoe social media kunnen opbrengen Het Conversity Model is nieuw, revolutionair en effectief. Het is een concept dat marketeers handig van pas komt om hun weg te vinden in de social media. Leer hoe u de conversaties van uw consumenten stuurt zonder ze te verstoren of naar u toe te trekken. Met tal van cases, praktische tips en talloze links naar tools die u inspireren bij het ontwikkelen en uitvoeren van uw nieuwe marketingplannen. Bron : http://www.boekenbank.be

Case studies in crisis communication : international perspectives on hits and misses
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ISBN: 0415217520 0415159954 0415889898 0203190661 113460386X 1280331526 0203037715 1136593721 Year: 2012 Publisher: New York, NY : Routledge,


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@ is for activism : dissent, resistance and rebellion in a digital culture
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ISBN: 9780745327006 9780745327013 0745327001 074532701X 9781849645393 1849645396 1783710519 9781783710515 Year: 2011 Publisher: London ; New York : Pluto,

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How have politics and activism been transformed by digital media, including digital television, online social networking and mobile computing? Since the emergence of new technologies, new modes of cooperation, deliberation and representation have risen to the fore, @ is for Activism maps out how political relationships have been reconfigured and new have emerged through the use of new technologies. A host of critical thinkers populate the study, from Martin Heidegger and Herbert Marcuse criticism of technology's close relation to capitalism, to media networks' actualising the Habermasian ideal of collective communicative action, Hands delineates the potentials and the pitfalls of a technologised politics. From anti-war activism, to global justice movements, peer production and 'Twitter' activism, we see how politics is being shaped by the new technological environment.

Keywords

Mass communications --- Political sociology --- Political participation --- Digital communications --- Digital media --- Political activists. --- Internet --- Online social networks --- Participation politique --- Transmission numérique --- Médias numériques --- Activistes --- Réseautage personnel (Informatique) --- Technological innovations. --- Political aspects --- Political aspects. --- Innovations --- Aspect politique --- Political activists --- Technological innovations --- Online social networksTechnological innovations --- Transmission numérique --- Médias numériques --- Réseautage personnel (Informatique) --- Sociology & Social History --- Social Sciences --- Social Change --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Activists, Political --- Persons --- Electronic media --- New media (Digital media) --- Mass media --- Online journalism --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Signal processing --- Citizen participation --- Community action --- Community involvement --- Community participation --- Involvement, Community --- Mass political behavior --- Participation, Citizen --- Participation, Community --- Participation, Political --- Political activity --- Political behavior --- Political rights --- Social participation --- Politics, Practical --- Digital techniques --- Political Science / Political Process / Political Advocacy --- Political science --- Administration --- Civil government --- Commonwealth, The --- Government --- Political theory --- Political thought --- Politics --- Science, Political --- Social sciences --- State, The --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Political participation - Technological innovations --- Digital communications - Political aspects --- Digital media - Political aspects --- Internet - Political aspects --- Online social networks - Political aspects --- Political activists.. --- Effect of technological innovations on.


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Social media for creative libraries
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ISBN: 9781856047135 185604713X 9781783300679 1783300671 Year: 2015 Publisher: London Facet publishing

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Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. Including:- a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online- how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion- how to create a good social media policy and why- a look at a few social media disasters and how they could have been avoided Bron : http:/www.facetpublishing.co.uk

Keywords

Computer architecture. Operating systems --- bibliotheken --- marketingcommunicatie --- Documentation and information --- bibliotheekwerk --- sociale media --- Mass communications --- Information services --- Internet access for library users. --- Online social networks. --- Libraries and the Internet --- Services d'information --- Internet dans les bibliothèques --- Réseautage personnel (Informatique) --- Bibliothèques et Internet --- Computer network resources --- Ressources Internet --- Computer network resources. --- 681.3*J --- Bibliotheken --- 025.5 --- Computer applications --- KAKOR --- Inlichtingenwerk. Reference services --- Sociale media --- Cybermarketing --- 025.5 Inlichtingenwerk. Reference services --- 681.3*J Computer applications --- Internet dans les bibliothèques --- Réseautage personnel (Informatique) --- Bibliothèques et Internet --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Data collection services --- Information brokers --- Information centers --- Information science service organizations --- Information service providers --- Providers of information services --- Information retrieval --- Information science --- Documentation --- Research --- Library Internet access for users --- Public access to the Internet in libraries --- User access to the Internet in libraries --- Library users --- Multimedia library services --- Public access computers in libraries --- Bibliotheek --- Digitalisering --- Onlinemarketing --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)

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