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1. Online video een korte geschiedenis – 2. De magie van een videostrategie – 3. Kies een format van formaat – 4. Goed voorbereid is half gewonnen – 5. Filmen ? Dat doe je zo ! – 6. Monteren kun je leren – 7. Klaar om te publiceren – 8. Wat na dit boek ? Hier is het dan, het boek over het krachtigste communicatiemiddel dat er volgens ons bestaat: online video! Door de opkomst van TikTok, Instagram en YouTube is video niet meer weg te denken uit ons dagelijks leven. Maar hoe maak je als organisatie of bedrijf echt impact met je video's? Met short form en long form video's (n alles daartussenin)? Jade en Lobke (I Like Media) delen waardevolle inzichten en praktische tips voor iedereen die zijn online videoskills naar een hoger niveau wil tillen. Ben je een (sociale) ondernemer die videocontent wil gebruiken om zijn merk of organisatie te versterken? Een creatieve professional die zijn passie voor video wil delen? Een enthousiaste hobbyist die graag verbluffende video's wil maken? Online video: tips, tricks en trends bevat de kennis en inspiratie die je nodig hebt. (bron: covertekst)
Didactics of technology --- Mass communications --- videotoepassingen --- sociale netwerken --- sociale media --- instagram --- YouTube
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Larry Weber (Boston, MA) has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group.
Internet marketing. --- Marketing --- Online social networks. --- Sociale netwerken --- Internet. --- Internet marketing --- Online social networks
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An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. > Shows how to use social media to become an open organization > Offers basic advice for leaders who are adapting to the new era of openness in the marketplace > The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
Leadership. --- Online social networks. --- Leidinggeven. --- Sociale netwerken --- Internet. --- Leadership --- Online social networks
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The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network analysis Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network mining Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics
Social policy --- Mathematical linguistics --- Computational linguistics. --- Computerlinguïstiek. --- Natural language processing (Computer science). --- Social networks. --- Sociale netwerken --- Taalanalyse --- Taalgebruik. --- Data mining. --- Natural language processing (Computer science)
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LinkedIn, Twitter, Facebook, YouTube, Hyves... miljoenen mensen zijn virtueel met elkaar verbonden.We leven in een open en onbegrensde wereld van samenwerking, creativiteit en communicatie. De macht over de markt verschuift van bedrijven naar deze sociale netwerken. Bedrijven verliezen de binding met klant en medewerker. Binnen deze organisaties moet dan ook een omslag gaan plaatsvinden: van gesloten, hiërarchisch en onpersoonlijk naar open, authentiek en verbonden. 'Connect!' wil een welgemeende aansporing zijn want het is tijd om te handelen, en wel nu. Op basis van onderzoek onder managers in Nederland, en gesprekken met tientallen Nederlandse en Belgische bedrijven toont de auteur welke stappen nodig zijn om die omslag te kunnen maken. Hij geeft concrete antwoorden op vragen als: Hoe kan ik zelf sociale netwerken gebruiken? Welke nieuwe business modellen ontstaan er? Op welke manier behouden we als organisatie aansluiting met de jonge, sociale netwerkgeneratie? Bedrijven kunnen een ontmoetingsplek worden voor connecties en creativiteit, maar dat gaat niet vanzelf
organisatiemanagement --- sociale netwerken --- businessplanning --- Organization theory --- Social change --- sociale media --- e-business --- Mass communications --- 098 Bedrijfskunde --- 366.45 --- facebook --- internet --- organisatiestructuren --- 316.3 --- Leiderschap --- Sociale netwerken --- Informatiemanagement --- Réseaux Netwerken --- Leadership Leadership --- Sociale media --- Organisatie 658.014 --- leiderschap --- Sociale communicatie --- Internet --- Netwerkcommunicatie --- Management --- Leidinggeven --- Organisatieleer --- Taalvaardigheid --- LinkedIn --- Twitteren --- Facebook --- Sociaal netwerk
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Social networks --- Social sciences --- Handbooks, manuals, etc. --- Network analysis --- 316.344.4 --- 316.356.5 --- 303.682 --- Macht. Sociale structuren --(sociale stratificatie) --- Primaire groepen. Kleine groepen. Face-to-face groepen --- Sociometrie. Sociale netwerken --- 303.682 Sociometrie. Sociale netwerken --- 316.356.5 Primaire groepen. Kleine groepen. Face-to-face groepen --- 316.344.4 Macht. Sociale structuren --(sociale stratificatie) --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- Networking, Social --- Networks, Social --- Social networking --- Social support systems --- Support systems, Social --- Interpersonal relations --- Cliques (Sociology) --- Microblogs --- Quantitative methods in social research --- Social sciences - Network analysis
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Illustrates the potential of an organizational theory of society to illuminate current areas of sociological interest. The text draws on different strands of organization theory to show how a synthesis with social theory clarifies the nature and effects of social and organizational interactions.
Sociology of organization --- Systèmes sociaux --- 303.682 --- 316.354 --- 316.47 --- 316.3 --- #SBIB:316.334.2A500 --- #SBIB:35H300 --- 316.354 Organisatiesociologie --- Organisatiesociologie --- 303.682 Sociometrie. Sociale netwerken --- Sociometrie. Sociale netwerken --- 316.3 Sociale structuur --(sociologie) --- Sociale structuur --(sociologie) --- 316.47 Sociale relaties --(sociologie) --- Sociale relaties --(sociologie) --- Organisatiesociologie: algemeen --- Organisatieleer: algemene werken --- Organizational behavior --- E-books --- Organization. --- Social structure. --- Social systems. --- Sociology --- System theory --- Organization, Social --- Social organization --- Anthropology --- Social institutions --- Organisation --- Management --- Organization --- Social structure --- Social systems --- Structure sociale --- Systèmes sociaux --- Behavior in organizations --- Psychology, Industrial --- Social psychology
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Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current
Lifestyles --- Imagery (Psychology) --- Internet marketing. --- Social media. --- Psychological aspects. --- Imagery, Mental --- Images, Mental --- Mental imagery --- Mental images --- Life style --- Life styles --- Styles, Life --- User-generated media --- Online marketing --- Web marketing --- World Wide Web marketing --- Imagination --- Visualization --- Human behavior --- Manners and customs --- Communication --- User-generated content --- Electronic commerce --- Marketing --- Internet marketing --- Social media --- Psychological aspects --- E-books --- sociale netwerken --- interactieve media --- levensstijl
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We live in the midst of a revolution in communication technologies that affects the way in which people feel, think, and behave. The media have become the space where power strategies are played out. In the current technological context mass communication goes beyond traditional media and includes the Internet and mobile communication. In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, and power relation
Mass communications --- digitalisering --- sociale netwerken --- multimedia --- nieuwe media --- communicatiepsychologie --- netwerken (informatica) --- Communication --- Power (Social sciences) --- Communication and technology --- Technology and communication --- Technology --- Empowerment (Social sciences) --- Political power --- Exchange theory (Sociology) --- Political science --- Social sciences --- Sociology --- Consensus (Social sciences) --- Communication, Primitive --- Mass communication --- Mass media --- Globalization. --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Communication and culture --- Social aspects.
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Winst maken met Facebook, LinkedIn en Twitter Eindelijk een boek dat zegt hoe social media kunnen opbrengen Het Conversity Model is nieuw, revolutionair en effectief. Het is een concept dat marketeers handig van pas komt om hun weg te vinden in de social media. Leer hoe u de conversaties van uw consumenten stuurt zonder ze te verstoren of naar u toe te trekken. Met tal van cases, praktische tips en talloze links naar tools die u inspireren bij het ontwikkelen en uitvoeren van uw nieuwe marketingplannen. Bron : http://www.boekenbank.be
Online marketing. --- Sociale media. --- Marketing --- sociale netwerken --- marketingcommunicatie --- sociale media --- Mass communications --- Internet marketing --- Social media --- Economic aspects --- Online social networks --- Massacommunicatie --- 658.8 --- 004.738.5 internet --- 007 communicatie --- 654 media --- 654.1 sociale media --- 658.8 marketing --- 691 Informatiebeleid, Internet --- marketing --- information --- communicatie --- 369.1 --- 658.8 )* MARKETING --- online marketing --- online netwerken --- Marketing Marketing --- Réseaux Netwerken --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- informatie --- communication --- marketing, marktonderzoek, marktanalyse --- social media --- marketing - marktonderzoek - marktanalyse --- marketing, verkoop, distributie --- departement Beeldende Kunst 11 --- sociale marketing --- Sociale communicatie --- Internet --- Cybermarketing --- Virale marketing --- Sociale netwerken --- Marketingstrategieën --- Online --- Sociale media --- #SBIB:309H2812 --- #SBIB:309H250 --- #SBIB:309H1713 --- Marketing, consumentengedrag, consumentisme --- Interne en externe communicatie: algemene werken --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Sociaal netwerk --- Marketingstrategie --- Financiewezen --- Onlinemarketing
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