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"It's inevitable. At some point in your career as a designer, you're bound to work on a logo. Design: Logo, the exciting new book in our Design: series, is an inspirational resource created for everyone who works or wants to work on logo design. Design: Logo showcases over 300 eye-catching logo designs chosen by two leading identity designers. In addition to being an inspirational guide, this book also includes helpful information such as "Close Ups," in which the authors dissect 20 projects and point out the details that make each so successful, and five insightful essays by prominent logo designers. This must-have resource puts inspiration right in your hands, allowing you to peruse your ideas and see what other designers are doing in the field. With over 300 exemplary logo designs, you'll be primed and ready to create outstanding designs of your own. "--

Logos (Symbols) --- Corporate image. --- Company image --- Corporate identity --- Corporations --- Industrial design coordination --- Design. --- Public relations --- Logo

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The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all

Corporate image. --- Brand name products --- Corporations --- Management. --- Public relations. --- Corporate public relations --- Public relations --- Company image --- Corporate identity --- Industrial design coordination

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An overview of letterhead and logo design that profiles innovative work from well-known design leaders, new design firms, and cutting-edge artists, and describes the latest techniques and resources being used by designers.

Letterheads --- Logos (Symbols) --- Graphic arts. --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Business --- Commercial correspondence --- Industrial design coordination --- Stationery --- Design.

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Communication in organizations. --- Corporate image. --- Comunicación organizacional. --- Imagen corporativa. --- Company image --- Corporate identity --- Corporations --- Industrial design coordination --- Organizational communication --- Organization --- Public relations

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Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster-even if the viral information isn't factual. It is critical that an organization respond quickly and decisively to crises in online media. The report explores examples of companies that have experienced this kind of impact, and describes practical, strate

Internetworking (Telecommunication) -- Examinations -- Study guides. --- Management --- Business & Economics --- Management Styles & Communication --- Corporate image. --- Corporations --- Public relations. --- Corporate public relations --- Public relations --- Company image --- Corporate identity --- Industrial design coordination --- Internetworking (Telecommunication) --- Crisis management. --- Social media.