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Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920's. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way."
Corporate culture. --- Culture, Corporate --- Institutional culture --- Organizational culture --- Walt Disney Company --- Disney Studio --- 迪斯尼公司 --- Mei guo di shi ni gong si --- 美國迪士尼公司 --- Management. --- Motion pictures --- Corporations --- Organizational behavior --- Business anthropology --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Mass media --- Performing arts --- Sociological aspects --- History and criticism --- Walt Disney Productions --- 21st Century Fox (Firm) --- PERFORMING ARTS / Film & Video / History & Criticism. --- SOCIAL SCIENCE / Media Studies. --- SOCIAL SCIENCE / Popular Culture. --- Walt Disney Productions.
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This book analyzes Walt Disney’s impact on entertainment, new media, and consumer culture in terms of a materialist, psychoanalytic approach to fantasy. The study opens with a taxonomy of narrative fantasy along with a discussion of fantasy as a key concept within psychoanalytic discourse. Zornado reads Disney’s full-length animated features of the “golden era” as symbolic responses to cultural and personal catastrophe, and presents Disneyland as a monument to Disney fantasy and one man’s singular, perverse desire. What follows after is a discussion of the “second golden age” of Disney and the rise of Pixar Animation as neoliberal nostalgia in crisis. The study ends with a reading of George Lucas as latter-day Disney and Star Wars as Disney fantasy. This study should appeal to film and media studies college undergraduates, graduates students and scholars interested in Disney.
Fantasy --- Social aspects. --- Walt Disney Company. --- Day dreams --- Phantasy --- Defense mechanisms (Psychology) --- Dreams --- Imagination --- Visions --- Disney Studio --- 迪斯尼公司 --- Mei guo di shi ni gong si --- 美國迪士尼公司 --- Walt Disney Productions --- Motion pictures. --- Animated films. --- Aesthetics. --- Motion pictures-United States. --- Film genres. --- Film Theory. --- Animation. --- American Cinema and TV. --- Genre. --- Genre films --- Genres, Film --- Motion picture genres --- Motion pictures --- Beautiful, The --- Beauty --- Esthetics --- Taste (Aesthetics) --- Philosophy --- Art --- Criticism --- Literature --- Proportion --- Symmetry --- Animated cartoons (Motion pictures) --- Animated videos --- Cartoons, Animated (Motion pictures) --- Motion picture cartoons --- Moving-picture cartoons --- Caricatures and cartoons --- Abstract films --- Animation (Cinematography) --- Animation cels --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Mass media --- Performing arts --- Plots, themes, etc. --- Psychology --- History and criticism --- Motion pictures—United States. --- Radio broadcasting Aesthetics --- Aesthetics
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